***WARNING: YOU ARE NOW ENTERING A WRESTLING NERD DISCUSSION ZONE*** PLEASE KEEP YOUR EYES AND EARS INSIDE OF KAYFABE*** I’m sure “dark social” exploded during this opening segment. Everyone’s mentioned the “Insert [THE CHAMP IS HERE] Here” promo John Cena did at the beginning of the show, what could have been poor poor Damien Sandow’s Bill Buckner moment, and the first legitimate Money in the Bank briefcase cash-in failure, but what I haven’t seen mentioned is that Cena — for better or worse — exists largely outside of what’s going on with the rest of the show.
Like CM Punk (especially in Cena’s absence), Brock Lesnar or The Rock, he is a walking main event storyline, something you can put at the top of the marquee and almost instantly get people interested. His brand, in the same way — and if I’m committing wrestling blasphemy, bless me Father Vince, for I have sinned — Harley Race’s or Ric Flair’s did, get people into the arena. He is known for a few things: insane crowd reactions, selling merchandise, working hard every night and, for lack of a better term, drawing eyeballs — which is different than drawing butts in seats. CM Punk may not “draw” in a tradition sense — though I get the feeling metrics are saying he does — he is a star outside of wrestling. He’s famous famous. John
Cena just made Damien Sandow wrestling famous, which is a start, and I think Thomas Holzerman at The Wrestling Blog put it best: “While the future may prove this failed cash-in as WWE business as usual, I can’t say that the decision was a bad thing in and of itself.”There is something good that can come out of this for both of them. Cena needed to get Sandow’s cash-in out of the way as quickly as possible.
It’s important that he could go instantly to making the WHC back into a World Heavyweight Championship and not the definitive “Thing we put on our best guy we absolutely can’t give the top-of-the-card title” like so much 1980s IC Title. They need you to think it’s important so the build towards the triple threat match Unification match between WWE Champion Randy Orton, World Heavyweight Champion John Cena and Royal Rumble winner Daniel Bryan doesn’t seem so convoluted. ***WARNING: YOU ARE NOW EXITING A WRESTLING NERD DISCUSSION ZONE*** PLEASE ENJOY YOUR FREE MILKSHAKE ON THE WAY OUT***